Three Ireland chooses MoMac's GoSell platform as their adserving solution

MoMac, the leading mobile internet platform provider, today announced that it has completed a deal with network operator, 3 Ireland, to implement its advertising platform GoSell across the operators mobile internet portals.

GoSell gives Three Ireland the ability to manage, deliver and optimise mobile advertising campaigns on portal. Advertising campaigns can be set to reach customers based on specific handset data, demographics, channels and time specific promotions.

GoSell allows for advertising feeds to be prioritized by CPM. This gives Three Ireland the ability to achieve the highest fill rate possible and maximise revenue.

Additionally, for advertisers that don’t currently have a mobile presence, professional micro sites can be delivered via MoMac’s publishing platform GoMedia.

Rob Langton, Three Ireland commented, "The GoSell ad serving solution gives us ultimate control over all campaigns being served on our portal as well as allowing us the flexibility to manage how and when they are served.”

Sham Careem, Momac UK added, “We are pleased to be providing Three Ireland with their ad serving platform. Go Sell is an integrated part of our mobile internet platform solution and is designed to give MNO’s the power to run their advertising business internally.”