STER brings TV commercials to mobile

STER, the agency responsible for advertising on Dutch Public Broadcasting (TV, radio, web and mobile), has released a mobile website. The site is a mobile version of the "Gouden Loeki" competition. Each month, viewers can select their favourite TV commercial out of list of ten ads preselected by STER. After each month, winning commercials are included in the final election for "Best TV commercial of the year".
 
In addition to the competition, the mobile site offers an archive of TV commercials. Users can search this archive on title, advertiser, type of product or advertising agency responsible for realizing the commercial. The videos of the TV commercials are available for almost any mobile handset.
The mobile site of STER (m.ster.nl) is powered by MoMac's GoMedia platform.