PROFILING ENGINE
The mobile portal is not only about content. It’s a CRM tool to engage with your subscribers, a marketing channel to communicate new products and a mechanism to reward loyalty and drive customer satisfaction. Mvolve Profiling Engine provides a personalised experience to end-users.
Active personalisation
- Bookmarks / favorites sites
- Choice of prefered news categories
- Mail & social networks via single sign-on
Passive personalisation
- Last visited sites and portal categories
- Favorite downloads