Optimus and MoMac launch mobile casual games portal: 24Play

Lisbon, November 26th 2010: MoMac, the European mobile web solutions provider and Optimus Portugal’s leading mobile network operator, today announced a partnership to launch the first casual mobile games portal for an operator in Europe: “24Play”

The 24Play experience encompasses:

• A constantly changing library of some of the most engaging casual games for your mobile such as Sudoku, Puzzle Slider and Soap Bubbles
• An engaging and intuitive environment enabling speedy game discovery along with reviews, descriptions and screen shots
• Rich, Flash based graphics that make the most of today’s high end smart phone capabilities
• An “all you can eat” 24 hour subscription. Users can play over 20 different games as many times as they want for .99 Euro

These mobile portals were built by the MoMac Services Team using GoPublish, the end-to-end mobile portal publishing module from the MoMac platform. GoPublish incorporates unique flash features and advanced mobile Javascript plus the ability to adapt layout and page code “on the fly”. Thus ensuring the experience can be enjoyed a wide range of flash based handsets.

“24Play will enable Optimus to monetize their traffic through a brand new gaming experience. The success of desktop casual games has been visible for a very long time and we are delighted to bring this experience to mobile” commented Chris Hanage from MoMac. “With over 20 games to choose from and as much playing time as they can cram into 24 hours, we’re confident Optimus users will think this is 99 cent well spent”

The end result is a fresh and efficient mobile site, combining the best of breed technology in a platform visible to all.

About Optimus

Optimus is Sonaecom’s single brand for the telecommunications sector, and the only integrated player in Portugal, revealing once again its capacity to continue to innovate and lead.

With a latest generation converging network of its own, and with a unique customer management system, Optimus offers a complete portfolio of mobile and fixed solutions for approximately 4 million users, individuals and companies.

Optimus directly serves one in three of the Portuguese population, making available for the residential market, individuals and enterprises, the most advanced solutions in voice, internet, television and e-services, including more than 140 television channels, more than 4.000 video-on-demand titles, home entertainment, new generation internet through UMT, HSPA, fiber optics and soon, LTE.