MSN and Momac join forces to launch a cutting-edge mobile experience

08 Oct 2010

MSN.nl, the Dutch destination for global digital giant MSN, and one of the leading internet destinations in the Netherlands, today announced the launch of their new mobile internet portal.

 
In response to rapidly increasing visits from mobile users across Holland, MSN decided to upgrade their mobile experience, with a state-of-the-art mobile website, that had to meet the following objectives:
 
  • Offer users a comprehensive range of content and functionality, including all of the existing MSN services, in addition to the most compelling news and entertainment
  • Present a rich intuitive user experience that struck a balance between simplicity, design and fast page display
  • Provide flexibility for MSN to rapidly change and update the portal ensuring the offering was always fresh and appealing
  • Finally, as a leading B2C services supplier, ensure optimized mobile rendering for 100% of their users handsets
Jeroen Verkroost, Excecutive producer MSN: "MSN.nl is the starting page for visits for one in five internet users across the Netherlands. MSN engages the Dutch audience with the latest and most entertaining news, on MSN at www.msn.nl and now also on its’ new companion site MSN Mobile: http://m.msn.nl"
 
MoMac was selected to work with MSN and the portal was launched on 28th September.
 
MoMac’s platform, nominated in the last 24 hours for Mobile Entertainment Awards in the “best mobile platform” category, was the perfect solution to achieve all of these goals.
 
Joost Goeree, Managing Director, MoMac NL: "We are delighted to work with Microsoft to lift their mobile portal to a higher level. The partnership between Microsoft and MoMac allowed us to work together to continuously play on mobile developments in the market such as HTML5 and Mobile SEO".
 
The mobile portal was built by the MoMac Services Team using GoPublish, the design and publishing module from the MoMac platform. It incorporates unique HTML5 features and advanced mobile Javascript. But this is not an experience purely for Smartphones, the portal is visible to more than 6000 handsets as the layout and page code adapts “on the fly” to a wide range of device profiles.
 
GoPublish also brings huge marketing flexibility to the portal: the content and site organization can be changed within minutes by the MSN team and the whole experience can be enhanced by mini-sites or campaign sites quickly and easily.
 
The portal integrates with Bing, Hotmail and other Microsoft services and includes a full catalogue of mobile casual games, provided by BoosterMedia (www.boostermedia.com).
 
Finally, MoMac is providing full mobile ad-serving functionality through their GoSell technology, giving advertisers the opportunity to target MSN’s comprehensive user base.
 
The end result is a fresh and efficient mobile site, combining the best of breed technology in platform visible to all. See the result yourself on your mobile: http://m.msn.nl.