Momac develops widely successful Tour de France mobile site for leading Dutch media broadcaster

Rotterdam – August 1, 2011 – Momac, a leading provider of mobile platform interfaces, developed a wholly interactive mobile site for the leading public broadcasting organisation in the Netherlands, Nederlandse Omroep Stichting (NOS), dedicated to this year’s Tour de France. The cutting-edge mobile site proved enormously popular throughout the Netherlands and featured live television coverage, live updates and an embedded HTML5 radio player.

For the past three years Momac has created the Tour de France mobile site for NOS and according to Managing Director of Momac in the Netherlands Joost Goeree, this year’s version has been the most cutting-edge by far.

“Compared to years past, the 2011 Momac Tour de France site delivers the richest content offering,” Goeree explains. “There is no other Tour de France mobile site in the Netherlands that assembles such complete race coverage, and such a range of media tools embedded directly into the mobile site.”

Having started with the 2009 Tour de France mobile site for NOS, Momac has added crucial media elements, greatly enhancing the mobile customer experience season after season. This year, spectators had unparalleled mobile access to news and information on race standings and events via text, TV and radio coverage.The number of pageviews for this year’s mobile site increased by more than 36% compared to the 2010 edition.

Both the NOS mobile site and the custom-made Tour de France mobile site are designed and built exclusively with Momac’s cloud-based mobile platform mvolve. A highly flexible yet powerful mobile interface, mvolve renders mobile sites on the fly for 7,000 mobile devices, ensuring seamless access for end-users. In addition to partnering with top media enterprises throughout Europe, Momac is a leading provider of mobile solutions for telecom operators.

About NOS

The Nederlandse Omroep Stichting is the largest news organisation in the Netherlands, offering independent and reliable coverage in news, sports and (inter-) national events 24 hours a day, 7 days a week. News is relayed in real time via radio and multimedia (Internet), television, www.NOS.nl, narrowcasting, social networking, mobile applications, gaming consoles and other devices with Internet connection.

About Momac

Momac is a leading mobile technology provider dedicated to helping Communication Service Providers (CSPs) and operators improve their customer relationships through mobile interfaces such as mobile portals and apps.

With a comprehensive set of cloud-based tools and services, Momac enables operators to transform their traditional portals into consumer-centric mobile interfaces, improving customer experience management and marketing operations on mobile devices. Clients include Vodafone, Telefonica, Orange, Three, KPN, T-Mobile, MSN, and others.

As an international company, Momac has offices in Rotterdam, London, Paris and Miami and commercially serves more than 27 countries.

To learn more, please visit Momac.net – follow Momac at twitter.com/Momac

Press contact: Amber Skinner, PR Manager – a.skinner@momac.net +33 (1) 75 43 46 86

Momac press kit