MoMac debuts My Football and Vodafone News in Vodafone App Store

MoMac has introduced two new apps for a beta version of the Vodafone app store: 'My Football' and 'Vodafone News'. The apps, commissioned by Vodafone, are the first to be created by MoMac for the beta phase of a Vodafone app store, which is currently available to customers with compatible handsets built on the S60 platform. MoMac will continue to add further apps to the beta app store over the coming months.
'My Football' enables football fans to access live scores, detailed information on league tables, competitions, players, statistics and more for all major European and domestic league and cup competitions. 'Vodafone News' provides personalised news feeds for customers in each of the operator's eight major European markets, including headlines, sport and finance updates.
 
All apps included in this beta version of the Vodafone app store are currently available free-of-charge to Vodafone customers in Germany, Greece, Italy, Netherlands, Portugal, Republic of Ireland, Spain and the UK. Developed to comply with the W3C widget standards, the apps can be downloaded to a compatible handset to deliver customisable, relevant content to users, enhancing their mobile internet experience by making it easier and faster for them to access the web on the move.
 
Sham Careem, MD of MoMac UK comments: "Apps have become a fundamental part of the mobile content landscape. A growing number of brands are looking towards applications to compliment their mobile internet presence, and we have been working hard to add the necessary knowledge and technology to provide a high quality application offering."
 
"Vodafone is working with MoMac and a range of other developers and mobile specialists to build content for a beta phase of the Vodafone app store," explains Amer Hasan, Senior Manager, Apps and Developer Marketing, Vodafone. "Our aim is to encourage the development of compelling content to further enhance our customers' experience of the mobile internet. Importantly, we also want to make it easier for our content partners to reach a broad audience across multiple geographies and technology platforms."