Mobile solutions expert Momac teams with AFP to deliver news application for iPad

Paris – September 23, 2011 – To develop the latest phase of their growing mobile presence, international news giant AFP joined forces with long time partner and leading mobile solutions provider Momac on a cutting-edge AFP news application for iPad. The free application draws from the AFP news feed and brings together breaking news articles, high quality photo and video galleries, feature stories and more.

According to Momac Chief Marketing Officer Olivier Milcent, AFP and Momac developers collaborated to leverage both the efficiency of the iPad and the enormity of the AFP content-base to produce a virtual mobile news hub, giving mobile users direct and convenient access to AFP’s worldwide news network.

“Momac and AFP have worked together as partners for many years on a mobile approach that makes AFP’s extensive news coverage accessible, and the new iPad application is the next step in this strategy,” Milcent says. “It is a unique application in its layout and has been carefully designed to maximise the iPad user experience.”

AFP application users can simultaneously read articles, watch embedded video reports and scroll through content menus. News content is perusable by article, by theme: Analysis, Feature Stories, or by topic: World News, World Sports, US News, Africa, Middle East, Asia-Pacific, Earth&Science, etc…  and is grouped likewise according to subject.

A great deal of attention was given to small details, explains Otman Meriche AFP Business Development Director. A breaking news ticker scrolls across the home page, alerting users of the latest headlines; rich-media scrolling menus appear throughout the application; and embedded video means that users can access corresponding articles and videos at the same time.

“The AFP iPad application enables users to discover AFP content in a variety of different ways, all of which are intuitive to the end-user,” Otman Meriche says. “This app delivers a high level of technology while providing access to enormous amounts of AFP articles, images and videos.”

Since 2008, Momac has partnered with AFP on the creation and expansion of the AFP Mobile strategy, including the development of several mobile sites for the French press.

About Momac:

Momac is a leading mobile technology provider dedicated to helping CSPs and operators improve their customer relationships through mobile interfaces such as mobile portals and apps.

With a comprehensive set of cloud-based tools and services, Momac enables operators to transform their traditional portals into consumer-centric mobile interfaces, improving customer experience management and marketing operations on mobile devices. Clients include Vodafone, Telefonica, Orange, Three, KPN, T-Mobile, MSN, and others.

As an international company, Momac has offices in Rotterdam, London, Paris and Miami and commercially serves more than 27 countries.

To learn more about Momac, please visit www.momac.net - follow us on Twitter at twitter.com/Momac

Press contact: Amber Skinner, PR Manager – a.skinner@momac.net - +33 (0) 1 75 43 46 86.