CRM and Segmentation

Momac enables MNO's to adapt their portals to become marketing and CRM channels - directly impacting ARPU and retention

Mobile operator portals are a powerful and cost effective communication channel for operators to engage with their subscribers. Momac's portal solutions allow the operator to build a relevant, sticky, consumer centric portal. Uniquely, however, Momac empowers the operator to integrate the portal into its marketing and CRM programs. Through the mvolve Commerce Enabler and Profille Manager modules, operators can

• extend marketing communications and offers to portal users
• intelligently target users coming to the end of their contract with active calls to action to renew and or special offers
• offer handset upgrades
• Provide self care and 'My Bill' functions
• Intelligently cross sell products and services such as fixed and mobile broadband and fixed line contracts

In fact, the possibilities to utilise the portal for CRM and marketing purposes are unlimited - almost any data held by the operator can be used on the portal to create programs to reduce churn and increase ARPU.

Segmentation to add relevence for end users

Momac's mvolve Profile Manager module provides operators with the power to extend any segmentation strategy they may implement in their marketing communications, to their mobile portal. Marketing departments can work directly with content and portal managers to tailor the portal experience to be more relevant to a particular segment. Typical segmentation on the portal includes

• Sex
• Age
• ARPU
• Pre or Post pay
• Data consumption profile

but can be extended to any segmentation data available from the operator.